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Browsing by Author "Hasan, K.B.M. Rajibul"

Browsing by Author "Hasan, K.B.M. Rajibul"

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  • Affirmative Strategic Association of Brand Image, Brand Loyalty and Brand Equity 
    Hossain, Md. Shakib; Anthony, Jarin Ferdous; Ahasan Beg, Md. Nazmul; Hasan, K.B.M. Rajibul; Zayed, Nurul Mohammad (Academy of Strategic Management Journal, 2020)
    The paper is associates with the conclusive perceptual confirmation of the top management regarding the rational and congruous association between brand image, brand loyalty and brand equity. For establishing an affirmative ...
  • Analysis on the Marketing Strategy and Competitive Advantage of Banking Industry in Bangladesh 
    Nahar, Sabrin; Meero, Abdelrhman; Rahman, Abdul Aziz Abdul; Hasan, K.B.M. Rajibul; Islam, K.M. Anwarul; Zayed, Nurul Mohammad; Alam, Md. Faisal-E- (Scopus, 2021)
    This study mainly focuses on the marketing strategies and investigates how it relates with the competitive advantage in the banking sectors. The researchers evaluate the existing marketing strategies of HSBC bank by using ...
  • The Effect of Foreign Direct Investment on Public Health 
    Siddique, Fahimul Kader; Hasan, K.B.M. Rajibul; Chowdhury, Shanjida; Rahman, Mahfujur; Raisa, Tahsin Sharmila; Zayed, Nurul Mohammad (Scopus, 2021)
    Health is an outset of psychological, social, financial, and physical state. Several macroeconomic factors are entangled with health and mortality. Infant mortality and life expectancy are two key guard on demographic ...
  • Financial Decision Making and Forecasting Techniques on Project Evaluation 
    Shahriar, Mohammad Shibli; Hasan, K.B.M. Rajibul; Hossain, Tanzina; Beg, Tahrima Haque; Islam, K.M. Anwarul; Zayed, Nurul Mohammad (Academy of Entrepreneurship Journal, 2021)
    The application of forecasting techniques as part of project evaluations is an indispensable task as without applying proper forecasting procedure, appropriate financial decision making could not be achieved. The current ...
  • Strategic Balancing of Pre-investment Practice and Post-investment Effects of Venture Capitalists (VCs) 
    Chowdhury, Fatema Nusrat; Hasan, K.B.M. Rajibul; Kulsum, Umme; Akhter, Sharmin; Zayed, Nurul Mohammad (Academy of Strategic Management Journal, 2019)
    Venture Capitalists (VCs) practice investment activities for financing potential startups with innovative ideas. This paper initially addresses the investment process including five consecutive stages of business plan ...
  • Strategic Determinants and Stability of Real Exchange Rate in Bangladesh 
    Zayed, Nurul Mohammad; Mustafa, Jasia; Hasan, K.B.M. Rajibul; Sahajalal, Muhammed; Islam, Md. Sariful (Academy of Strategic Management Journal, 2019)
    The lesson has been accompanied to scrutinize the determinants of exchange rate In Bangladesh economy for the period from 1976 to 2017. The broad objectives of this study is to analyze what are the determinants of Real ...
  • Strategic Evaluation of Macroeconomic Performance of USA 
    Zayed, Nurul Mohammad; Kamruzzaman, Md; Mumu, Fahmida Emran; Hasan, K.B.M. Rajibul; Islam, Md. Sariful (Academy of Strategic Management Journal, 2019)
    This paper addressed strategic evaluation of macroeconomic variables regarding federal budget, consumer pricing index, inflation, net export, real GDP and unemployment rate by employing Augmented Dickey Fuller (ADF) test, ...
  • Testing Balassa-Samuelson Model to Examine Purchasing Power Parity (PPP) of Bangladesh 
    Zayed, Nurul Mohammad; Chowdhury, Fatema Nusrat; Hasan, K.B.M. Rajibul (Academy of Accounting and Financial Studies Journal, 2018)
    This paper has investigated Balassa-Samuleson hypothesis in Bangladesh to examine purchasing power parity (PPP) during 1972-2016. The broad objective of this study is to analyse whether purchasing power parity (PPP) holds ...
  • Testing Phillips Curve to Examine the Inflation Rate regarding Unemployment Rate, Annual Wage Rate and GDP of Philippines: 1950-2017 
    Islam, Md. Rayhanul; Zayed, Nurul Mohammad; Hasan, K.B.M. Rajibul (Academy of Accounting and Financial Studies Journal, 2018)
    This paper investigates whether Phillips curve is identified or not in Philippines during 1950-2017 regarding inflation rate, unemployment rate, annual wage rate and GDP (Gross Domestic Products). An OLS (Ordinary Least ...

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