Mathavan, Bushan; Zadeh, Ali Vafaei-; Hanifah, Haniruzila; Ramayah, T.; Kurnia, Sherah
(Scopus, 2024)
Purpose This paper aims to investigate the key enablers and inhibitors that influence the intention to use fitness wearables using the value-based adoption model (VAM).
Design/methodology/approach Data were collected using ...