Kalaiarasan, Sri Mala; Zadeh, Ali Vafaei-; Hanifah, ,Haniruzila; Ramayah, T.
(Scopus, 2024-05-24)
This study aims to present a theoretical model that would explain the factors influencing behavioural intention towards Extended Reality (XR) in gaming applications using Stimulus-Organism-Response (SOR) framework. The ...