Hossain, Md. Shakib; Anthony, Jarin Ferdous; Ahasan Beg, Md. Nazmul; Hasan, K.B.M. Rajibul; Zayed, Nurul Mohammad
(Academy of Strategic Management Journal, 2020)
The paper is associates with the conclusive perceptual confirmation of the top management regarding the rational and congruous association between brand image, brand loyalty and brand equity. For establishing an affirmative ...