Hossain, Md. Shakib; Hasan, Rashedul; Kabir, Sara Bintey; Mahbub, Nafisa; Zayed, Nurul Mohammad
(Academy of Strategic Management Journal, 2019)
The paper is mainly accentuate on exploring the interactive and inter-relation strategic option that a firm can pull off competitiveness through the collaboration of customer participation, customer value, customer ...