Mathavan, Bushan; Vafaei-Zadeh, Ali; Hanifah, Haniruzila; Ramayah, T.; Kurnia, Sherah
(Emerald Publishing Limited, 2024-01-02)
Purpose
This paper aims to investigate the key enablers and inhibitors that influence the intention to use fitness wearables using the value-based adoption model (VAM).
Design/methodology/approach
Data were collected ...