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Browsing by Subject "Young consumers"

Browsing by Subject "Young consumers"

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  • Yeo, Sook Fern; Tan, Cheng Ling; Leong, Irene Yoke Chu; Then, Yu Jian (Daffodil International University, 2022-12-07)
    Purpose – This study aims to investigate the factors that influence young consumers’ purchase intention towards dietary supplements (DS) in Malaysia. Design/methodology/approach – The supplement industry in Malaysia has ...

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