Yeo, Sook Fern; Tan, Cheng Ling; Leong, Irene Yoke Chu; Then, Yu Jian
(Daffodil International University, 2022-12-07)
Purpose – This study aims to investigate the factors that influence young consumers’ purchase intention
towards dietary supplements (DS) in Malaysia.
Design/methodology/approach – The supplement industry in Malaysia has ...