http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/15 2026-07-06T04:28:00Z 2026-07-06T04:28:00Z Amin, Md. Ruhul http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/17895 2026-07-04T21:02:26Z 2025-02-14T00:00:00Z

An Evaluation of the Marketing Activities of Walton Hi-Tech Industries PLC Amin, Md. Ruhul This report is prepared on the basis of my three-month practical experience at Walton Hi-Tech Industries PLC. This internship program helped me to learn about the practical scenario of an Electronics Industries. Walton Hi-Tech Industries PLC is a dynamic and leading countrywide Leading Electronics Walton Hi-Tech Industries PLC is a giant Electronics Company of Bangladesh, commenced its operation in 2008. This report has been presented based on my observation and experience gathered from the company. The internship report has been prepared on ‘An Evaluation on Marketing Activities of Walton Hi- Tech Industries PLC’ based on both primary and secondary data. The information used in this report has been collected from various sources such as, daily reports of activities, interviews with employees, blogs, website, website backend and sales reports. The first part of the report contains information of the organization itself, the products and services that Electronics Showroom is providing to the customer and vision for the future. The second part of the report contains the nature of job, my duties and responsibilities towards the job and some suggestions how they can improve their current marketing strategy. The third part contains the main part that I was involved in my internship. In this part I have discussed about marketing activity of Bengal Solutions Limited as like marketing mix, Segmentation, targeting and positing. Finally, I have identified some problems regarding the performance of Walton Hi-Tech Industries PLC. Meanwhile I have included my suggestions and recommendations in order to eradicate the weaknesses of their department. Finally, I have ended my report through including references and sources that I have used to make this report Internship Report

2025-02-14T00:00:00Z Medha, Ishrat Jahan http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/17894 2026-07-04T21:02:26Z 2025-02-25T00:00:00Z

Internship Report on Analyzing Marketing Mix Strategy of Believe International Private Limited Medha, Ishrat Jahan This report analyses the marketing mix and the STP (Segmentation, Targeting, Positioning) strategy of Believe International Private Limited, the top most personal care and biggest halal company in the world. Believe International has developed its own presence in the FMCG sector both offline and online social with a special business model that comes into play with a broad audience in the online FMCG industry. The report studies the efficiency of the company’s existing marketing strategies in terms of the value they generate, the visibility of the brand, and the formation of customer relationships. The findings specifically show that Believe International has been able to identify a targeted market of interested mature, cost-sensitive customers. The company, in turn, segmented itself through a defined segmentation based on demographic and behavioral factors target audience and tailored its marketing strategies to its needs. In the marketing mix analysis, the economy, penetration, and distribution as well as promotion are analyzed using one for affordability, direct for increased accessibility, and integrated for increasing brand reach. These findings give rise to the report’s recommendation to extend demographic segmentation for younger customers and further emphasize trendy products for engagement. Recommendations related to pricing and promotion strategies reflect further improvement in customer access and distribution network to strengthen. Overall, the company's current marketing strategy effectively addresses market demands, positioning it favourably to expand its presence in Bangladesh's highly competitive personal care sector. Implementing the proposed enhancements would further strengthen its competitive edge and significantly improve customer loyalty prospects. Internship Report

2025-02-25T00:00:00Z Hossain, Maruf http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/17893 2026-07-04T21:02:24Z 2025-09-09T00:00:00Z

Internship Report on Audit Procedure of Chowdhury Emdad & Co. Chartered Accountants Hossain, Maruf This report entails a detailed discussion of the audit processes that are being carried out in Chowdhury Emdad & Co. Chartered Accountants (CEC) which is a leading CA firm in Bangladesh. The study is prepared as a part of the coursework under Bachelor of Business Administration (BBA) degree requirement in Daffodil International University and carried out on the basis of first-hand internship and backed by primary and secondary data. The main aim of the report is to comprehend and study the audit operations of CEC, such as the engagement operations, audit planning, audit execution, and reporting. The report is organized into multiple chapters which include background history of the firm, audit procedures, internship duties and obligations, dilemmas and experience of the learning process. Voucher checking, helping with the audit fieldwork, and preparing working papers, as well as helping with tax-related documentation were some of the tasks done during the internship, which exposed me to the real-life auditing practices. The report also outlines the procedures that CEC undertakes in external audits such as risk assessment, gathering of evidence and audit sampling as per the Audit Practice Manual of ICAB and international standards. Irrespective of the constraints like time constraints, lack of access to confidential information, and little use of modern accounting software, the internship provided useful information on how chartered accountancy firm work. The report ends with the recommendations on how the engagement of the intern can be improved, and the efficiency of the audit can be increased with the involvement of digital tools and organized training programs. The research does not only integrate academic knowledge with the practice but also adds practical value to the audit picture in Bangladesh. Internship Report

2025-09-09T00:00:00Z Hasan, Mahade http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/17892 2026-07-02T21:03:32Z 2025-03-05T00:00:00Z

Impact of ERP System Features on Customer Satisfaction in the RMG Sector in Bangladesh: A study on Skylark Soft Ltd. Hasan, Mahade This study explores the impact of Enterprise Resource Planning (ERP) system features on customer satisfaction in Bangladesh's Ready-Made Garment (RMG) sector, focusing on Skylark Soft Ltd. The research examines how key ERP attributes—Ease of Use, Operational Efficiency, Cost-Effectiveness, and Customization & Flexibility—contribute to improving customer experience and business performance. Employees of the RMG Industry were surveyed and interviewed as part of a qualitative case study methodology. To find important trends and difficulties related to the deployment of ERP systems, the data was subjected to thematic analysis utilizing programs like ATLAS.ti9 and Microsoft Excel. Results show that ERP systems greatly improve business operations through cost management optimization, process automation, and improved data accessibility. To maximize ERP benefits, however, obstacles such as system adaption, high implementation costs, shortages in user training, and technical problems still exist. Notwithstanding these drawbacks, capabilities like process automation, real-time data access, and an accessible interface improve customer satisfaction by lowering errors, boosting productivity, and simplifying processes. To increase acceptance rates, the study highlights the necessity of ongoing ERP optimization, which includes improved user training initiatives, system customization to meet industry- specific requirements, and adaptable cost structures. RMG producers may optimize ERP efficiency and guarantee long-term business success and increased customer satisfaction by tackling these issues. Business executives, ERP developers, and industry stakeholders may all benefit from this research's insightful recommendations on how to improve ERP strategies for better customer service and operational success in the cutthroat RMG market. Internship Report

2025-03-05T00:00:00Z