http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/26 2026-07-17T07:32:57Z 2026-07-17T07:32:57Z Islam, Kazi Habibul http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/18125 2026-07-08T21:02:21Z 2025-03-25T00:00:00Z

Internship Report on Marketing strategy of Picard Bangladesh Limited Islam, Kazi Habibul This internship report gives you a clear idea about “PICARD BANGLADESH LIMITED” and its marketing Strategies. This report is divided into four chapters. The first chapter deals with the introduction, background, scope of the study, methodology, and limitations. The next chapter is about the organizational profile, the company's mission - vision, objective, and hierarchy of the company. In the next chapter (chapter 3) marketing strategy, segmentation, targeting, positioning, and marketing mix of Picard Bangladesh LTD. are described. And this is the most important part of this report. The next chapter (chapter 4) is about the findings, recommendations, and conclusion. Here reviewing the company’s marketing strategy, describe the change should be made. Internship Report

2025-03-25T00:00:00Z Muntasin, Fahim http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/18124 2026-07-08T21:02:21Z 2025-01-30T00:00:00Z

Internship Report on Digital Marketing process of ACI Motors Ltd. Muntasin, Fahim This study aimed to cover the Digital Marketing process of ACI Motors Ltd. This internship report is based on the three-month internship program I completed. As part of the program, I had the opportunity to work with ACI Motors Ltd. I prepared the report based on my experience at ACI Motors. This study gave me a chance to know the ACI Motors market condition in Bangladesh. I worked with the Marketing department and gained valuable practical knowledge about sales and marketing. At the same time to know about the performance of ACI Motors Limited. The report demonstrates my hard work in adapting to an environment and overcoming challenges to understand how ACI Motors operates in the industry. I have divided the report into five parts. I have discussed the overview of ACI Motors Ltd. It covered the organizational structure, management practices, leadership style, and human resource planning process. It also covered the marketing practices and MIS operations where the information about ACI Motors' digital marketing processes is included. Lastly, I have to say that there might be some information about the company that may not be found in this report due to the security policy of the company as there are some specs where the company needs to be more confidential. After a discussion about the marketing practices of ACI Motors, I have ended the report with data analysis, findings, and recommendations along with a conclusion. Internship Report

2025-01-30T00:00:00Z Chowdhury, Sourav http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/18123 2026-07-08T21:02:20Z 2025-03-10T00:00:00Z

Internship report on Explaining the 401k Retirement Plan: A Case Study on Data Path Limited Chowdhury, Sourav For its parent company, July Services, which has its headquarters in Texas, USA, Data Path Limited acts as a third-party administrator. Due to the high average gross compensation in the United States, July Services must outsource its business processes. As a result, the parent company hires additional TPA providers to ensure the proper and effective administration of its 401(k). In contrast to what we learn in Bangladesh, the accounting principles or procedures of the Retirement Provident Fund (RPF) used in the United States are complex at the root level. When conducting 401(k) activities, people in the US industry adhere to a number of norms and regulations, and it is because of these restrictions that RPF accounting procedures have become so complex in the first place. This study, thus, aims at explaining the retirement systems in the United States, with a particular focus on the 401(k) system in the USA. It highlighting the gaps in Bangladesh's retirement planning infrastructure and offering recommendations for improvement. In the United States, the 401(k) system plays a critical role in retirement savings, providing tax-deferred contributions, employer matching, and a wide range of investment options for employees. The system is supported by a robust regulatory framework and a high level of financial literacy, making it a model for long-term retirement security. In contrast, Bangladesh’s retirement industry is still in its nascent stages, with limited private sector involvement, few tax incentives, and a lack of comprehensive financial education on retirement planning. Key findings of this report include limited private sector participation, inadequate tax benefits, low financial literacy and regulatory gaps in Bangladesh compare to USA Retirement Industry. Based on these findings, the report proposes several key recommendations to improve Bangladesh’s retirement industry, including the development of private retirement savings plans, the introduction of tax incentives for retirement savings, and an increase in financial literacy programs. Additionally, the government is encouraged to expand its pension system and establish a stronger regulatory framework to protect retirement funds. By implementing these recommendations, Bangladesh can develop a more secure and sustainable retirement system, helping individuals plan better for their future and creating a safer financial environment for its aging population. Internship Report

2025-03-10T00:00:00Z Ismail http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/18122 2026-07-08T21:02:19Z 2025-01-25T00:00:00Z

Internship Report On An Analysis of Financial Performance of Aamra Technologies Limited Ismail This internship report titled “An Analysis of Financial Performance of Aamra Technologies Limited” delves into a comprehensive assessment of the company's digital marketing endeavors. This report analyzes the financial performance of Aamra Technologies Limited, a leading IT solutions provider in Bangladesh, for the period between 2019 and 2022. The objective of the study is to evaluate the company's financial health, identify key challenges, and propose actionable recommendations to address those challenges and improve overall performance. The analysis covers critical financial metrics, including liquidity ratios, profitability margins, asset utilization, and debt management. Key findings reveal that while the company has demonstrated strengths such as effective inventory management and stable returns on assets, it faces significant challenges in maintaining liquidity, profitability, and financial stability. The current ratio and quick ratio indicate declining liquidity, while shrinking gross and net profit margins reflect rising costs and increased competition. Additionally, the increasing debt-to-equity ratio suggests a growing reliance on debt financing, which could elevate financial risks over time. Based on these findings, key recommendations have been proposed to address the identified issues. These include improving liquidity management, implementing cost control measures, balancing debt and equity financing, optimizing resource utilization to stabilize returns, focusing on enhancing profitability, and adopting measures to improve operational efficiency. By acting on these recommendations, Aamra Technologies Limited can mitigate financial risks, enhance operational productivity, and achieve sustainable growth. The report underscores the need for strategic intervention to address the company’s financial challenges while leveraging its strengths. This will enable Aamra Technologies Limited to maintain its market competitiveness, strengthen its financial position, and continue contributing to the technological advancement of Bangladesh. Internship Report

2025-01-25T00:00:00Z