http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/317 2026-04-07T15:12:12Z 2026-04-07T15:12:12Z Shimul, Md. Anwar Sadat http://dspace.daffodilvarsity.edu.bd:8080/handle/20.500.11948/1154 2019-05-27T09:06:15Z 2015-02-15T00:00:00Z

The Tipping Point: The Flame of the Word of Mouth in Marketing Shimul, Md. Anwar Sadat The idea of tipping point has got significant importance in the discourse of sociology, physics, environmental science, natural disaster and epidemic management. Malcolm Gladwell, a British-Canadian journalist, wrote the book titled ‘The Tipping Point: How Little Things Can Make a Big Difference’ in the year 2000. It caught the attention of readers within a very short period of time and the book triumphed with the best seller list both nationally and internationally. Malcolm defined the tipping point as a magical moment when an idea, trend or behavior crosses a threshold and spreads like the flame of fire. The phenomenon is compared with contagious diseases such as cold, cough and influenza whereas a small idea or incident can create a significant change in our life.

2015-02-15T00:00:00Z Hadi, Reza Shahbaz Chakrabarty, Anuz Kumar http://dspace.daffodilvarsity.edu.bd:8080/handle/20.500.11948/1153 2019-05-27T09:06:14Z 2015-02-15T00:00:00Z

Measuring the Customer Satisfaction Level of 3G Services in Bangladesh Hadi, Reza Shahbaz; Chakrabarty, Anuz Kumar Abstract: The telecommunication industry of Bangladesh has been observing a dynamic shift from talk time based business to data based business. The intervention of 3G services has opened up newer ways to satisfy the consumers. This study tries to measure the level of customer satisfaction of 3G services in Bangladesh. The purpose of this research is to identify the factors that result in greater customer satisfaction. Findings of previous studies related to this issue are taken into consideration in this article. Fifteen (15) correlated variables are selected from related literatures. Factor analysis has been conducted to reduce the number of total variables. Bartlett’s test of Sphericity has been used along with the Kaiser-Meyer-Olkin (KMO) statistic. Apart from factor analysis, some other frequency tables and various diagrams are also developed to describe the market scenario. SPSS 16.0 has been used to analyze the data collected from primary sources through stratified sampling technique.

2015-02-15T00:00:00Z Chowdhury, Shanjida http://dspace.daffodilvarsity.edu.bd:8080/handle/20.500.11948/1152 2019-05-27T09:06:14Z 2015-02-15T00:00:00Z

Women’s Autonomy and its Influences on Utilization of Maternal and Child Health Care Facilities in Bangladesh Chowdhury, Shanjida Abstract: Women’s autonomy and its association with maternal and child health care have emerged as a focal point of investigations and interventions around the world. It is also an important issue in Bangladesh. In this paper, different dimensions of women’s autonomy and their influences into maternal and child health-care utilization are investigated using data from BDHS 2007. The core hypothesis behind this work is that, women’s with higher autonomy will be more likely to use maternal and child health care services. We employed binary logistic regression and multinomial logistic regression model for the multivariate analyses part. In this study, women’s autonomy defined as women’s decision making power relative to their male partners. Women’s autonomy has increased with age, education, employment and number of children. This study showed that maximum autonomy indicators were important predictors of maternal and child health care utilization. Policymakers need to address women’s autonomy in the household in addition to implement direct health interventions towards improvement of maternal health & child health care.

2015-02-15T00:00:00Z Ullah, Anowar Majumder, Jeta http://dspace.daffodilvarsity.edu.bd:8080/handle/20.500.11948/1151 2019-05-27T09:06:14Z 2015-02-15T00:00:00Z

Does CSR Effect on Consumer Purchase Decision? A Study on University Students of Dhaka City in Bangladesh Ullah, Anowar; Majumder, Jeta Abstract: Corporate Social Responsibility (CSR) is the activities carried out by the corporations that not only contribute to society but also influence to purchase behavior of the consumers. But there are misconceptions about CSR and its effect on purchase behavior of the students. As this study concerns about CSR and its persuasion on students’ purchase behavior, exploratory research design was used. This study carried out based on students’ purchase behavior which is related with the awareness about CSR. The findings indicate that students, who are knowledgeable and aware about CSR, have favorable attitude and positive influence on their purchasing decisions.

2015-02-15T00:00:00Z