http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/1388 2026-04-27T00:31:41Z http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/4179 Customer Relationship Management (CRM) in Academic Libraries: Perception and Reality Khan, Md. Milan In this digital era academic libraries are already facing their greatest challenges and difficulties with multiple communication channels. For more than a decade, academic libraries have been under the pressure to change its way of operation and management due to constraint of budget and the appearance of online resources. These situations cause the libraries to value their development of resource and the application of library marketing to better service. How to retain and increase users through enhancement of service becomes the great concern of library managers/ librarians. Customer Relationship Management (CRM) is not a tactical or functional approach but a key strategic process. A comprehensive CRM is highlighted with its pillars, characteristics, basic principles, initiatives in libraries, library service, significance, model and 4S, and user satisfaction through evaluating academic libraries in this study. 2015-07-01T00:00:00Z http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/4178 Digital Environment in University Libraries: Challenges and Opportunities Khan, Md. Milan The latest developments in Information and Communication Technology (ICT) have made the concept “Libraries without walls” into a practical reality. This has posed several challenges to the information work force and the information users. Developments in computers, microelectronics and communication technologies have dramatically changed the library and information environment. In this regard, the information environment is changing greatly throughout the world. Digital libraries are emerging as an important area of research and number of other related disciplines for information science in information age. The information technology has made a profound impact on availability and accessibility of e-resources. The concept of digital libraries and its objectives in university digital system and challenges has been discussed in digital libraries environment. This research paper is highlighted infrastructure and technology as challenges facing and parameters of digital environment. With the application of IT university libraries could gradually overcome such challenges and opportunities in consideration of users’ perspective. University librarians are facing difference challenges which have been focused in this study. It is also mentioned users’ expectation and requirements for digital environment in university libraries. The paper focuses its opportunities in digital environment in university libraries. 2016-07-01T00:00:00Z http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/4168 Marketing of Library and Information Services in University Libraries: A Practical Experience Khan, Md. Milan; Kamal, Mostafa At present, libraries and information centers are facing a time of unprecedented change and challenge. Marketing concepts itself is changing and has different meaning form different renowned people. The concept of marketing is widely applicable in library and information environment. Now marketing is whole organization concept which requires years of continual activities. Marketing of library services is the effective execution of all the activities involved in enhancing satisfaction of users by providing maximum value of them. It is a total solution for library and information centers. There have been enormous developments in marketing of library and information services around the world. The present research paper aims to explore the discipline of marketing for librarians. Practical solutions are provided on how to implement a marketing strategy and plan with particular emphasis on the value of using information resources in libraries to the users. 2016-01-01T00:00:00Z http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/4167 A Study on Master Plan Projection Kamal, Mostafa; Safayat, Al Daffodil International University (DIU) is on its way to be the number one ranked university of Bangladesh by providing quality education and making leader for the future. As a top ranked university of Bangladesh, the quality and the IT based education system has created the university as a model of excellence for other universities of Bangladesh. Arrangement of different faculties, innovative programs under different departments, strong administration members, etc. has made Daffodil International University as unique one. By keeping its uniqueness, DIU is going to build the number one Permanent Campus of a private university with all modern and latest educational facilities and the work of the Permanent Campus at Ashulia was started on 10th February, 2011. The Permanent Campus project is in progress and will be implemented in four phases and it will have individual faculty and administrative infrastructure, residential hall, library, cafeteria, TSC, auditorium, playground, swimming pool, gymnasium, departmental faculties, and ICT center. This study is designed to describe the establishment and the authentic growth of DIU main campus, in details, to demonstrate the future plan of this university as a guideline for future development of a university Master Plan and it covers the entire activities done by DIU and future planning for completing the Permanent Campus at Ashulia. 2015-01-01T00:00:00Z