DEPARTMENT OF TOURISM & HOSPITALITY MANAGEMENT
http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/29
2024-02-18T17:29:09ZSales and Marketing Approaches to Retain Guests in Hospitality Industry
http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/11231
Sales and Marketing Approaches to Retain Guests in Hospitality Industry
For my internship program, I got the opportunity to work at one of the best performing Hotels in Bangladesh. I was placed in the sales and marketing department of the Dhaka Regency Hotel and Resort. There I got experience about how things work in real life and how the marketing and promoting activities especially event organizing and promoting the event. The current study especially aims are to get familiar with the Premier Club Service and orientation of application of the theoretical learning acquired from conceptual concentration in the undergraduate program. The major objective of this study are to determine how they convince guest for taking membership and make them frequent guest during the year. In terms of The Dhaka Regency Hotel and Resort Sales and Marketing department operation it has taken the hotel to another level by maintaining public relation and promotion efficiently. They maintain fixed manual of promotional activities suggested from the authority. The main focus of premier club is to create close relationship with guest, give them personalized service; increase business and revenue and get the best business in the town. The main strategy of getting market is to go for door to door marketing with corporates, social media marketing and tele marketing. They also focus on a loyalty program that makes The Dhaka Regency Hotel and Resort more closely connected with their clients. It was a tremendous opportunity to complete my internship in such a renowned, luxurious five-star hotel which helped me to enrich my theoretical and practical knowledge which will help me in the future to build a smooth career.
2023-09-29T00:00:00ZFront Office Management System in Radisson Blu Dhaka Water Garden
http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/11222
Front Office Management System in Radisson Blu Dhaka Water Garden
Tonmoy, Omor Ashrafi
The front desk is regarded as the center of a hotel in the hospitality sector since it is here that visitor cycles, including those for pre-arrival, arrival, occupancy, and departure, take place. Also, the front office division, in particular the reception desk, is said to play a crucial role in creating visitors' initial impressions of the hotel. Since that the front office is the area that generates the majority of revenue from hotel rooms, it is crucial to have a well-organized front office division.
The hub of a hotel is the Front Office. The front desk staff members greet the visitors, assist with their baggage and registration, give them their room keys and mail, provide information on the hotel's amenities and the neighborhood, and then check them out. In reality, aside from in the restaurants, most visitors only interact directly with front-desk workers when staying at a hotel. The front desk, guest services, bell services, reservations, operators, executive club, health and recreation center, and business center make up the front desk department. The front office department's role is to help guests with baggage, transportation, hotel and city information, and any other service arrangements they might require while they are there. The front desk staff frequently gives customers their first and last impressions of the property. Hence, it is crucial that staff members provide fast, polite service to all customers and set an example for others to follow.
The Front Office Manager, who reports directly to the Director of Rooms, is in charge of the Front Office Department, which is crucial to the hotel's hospitality, pleasant welcome, and first and final impressions. Have the most prolonged touch with the guest.
There is a mushrooming expansion of hotels, both big and little, since travel, whether it be for business, pleasure, or for any other cause, increases day by day. There is a demand for workers at these hotels at the same time. At smaller hotels, most employees receive their training on the job, which can be costly. As a result, there is an increasing need for skilled individuals who can carry out the fundamental front desk duties at a hotel effectively.
2023-09-29T00:00:00ZFront Office Operations at Galesia Hotel and Resort Ltd
http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/11216
Front Office Operations at Galesia Hotel and Resort Ltd
Chowdhury, Tahsin Mahmud
This report summarizes my six-month internship at Galesia Hotel & Resort Ltd. as a Guest
Service Associate. This internship was an integral part of my Tourism and Hospitality
Management education at Daffodil International University, bridging the gap between
classroom learning and real-world experience.
The report begins with an introduction to Galesia Hotel & Resort Ltd, outlining its history,
mission, and dedication to delivering exceptional guest experiences. It then describes my role
as a Guest Service Associate as well as the responsibilities and challenges I faced during my
internship.
This report highlights the knowledge and abilities I gained during my internship, with a
particular emphasis on effective communication, problem-solving, and teamwork in the
hospitality industry. Interacting with guests from various cultural backgrounds increased my
awareness of cultural sensitivity and its influence on guest satisfaction.
To put it simply, this report talks about my time in the hospitality and tourism industry. It shares
the things I've learned and the challenges I've faced.
2023-09-29T00:00:00ZSales and Marketing Approaches to Retain Guests in Hospitality Industry
http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/11215
Sales and Marketing Approaches to Retain Guests in Hospitality Industry
Roni, Golam Robbani
For my internship program, I got the opportunity to work at one of the best performing Hotels in Bangladesh. I was placed in the sales and marketing department of the Dhaka Regency Hotel and Resort. There I got experience about how things work in real life and how the marketing and promoting activities especially event organizing and promoting the event. The current study especially aims are to get familiar with the Premier Club Service and orientation of application of the theoretical learning acquired from conceptual concentration in the undergraduate program. The major objective of this study are to determine how they convince guest for taking membership and make them frequent guest during the year. In terms of The Dhaka Regency Hotel and Resort Sales and Marketing department operation it has taken the hotel to another level by maintaining public relation and promotion efficiently. They maintain fixed manual of promotional activities suggested from the authority. The main focus of premier club is to create close relationship with guest, give them personalized service; increase business and revenue and get the best business in the town. The main strategy of getting market is to go for door to door marketing with corporates, social media marketing and tele marketing. They also focus on a loyalty program that makes The Dhaka Regency Hotel and Resort more closely connected with their clients. It was a tremendous opportunity to complete my internship in such a renowned, luxurious five-star hotel which helped me to enrich my theoretical and practical knowledge which will help me in the future to build a smooth career.
2023-09-29T00:00:00Z