http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/8023 2026-06-29T07:39:18Z http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/17697 Banking Product Development at United Commercial Bank PLC Akter, Minara United commercial bank PLC is considered to be one of the largest 1 generation commercial bank in Bangladesh. UCB provides corporate with an extensive portfolio of banking services and products. The bank is highly specialized in RMG, import- export, agriculture, SMR sector and retail business. The first chapter outlines introduction of deposit and background, objectives and limitations of the study. The fundamental aims of this chapter are to describe the process of the banking product development at UCB PLC. The aims of the research are to be familiar with the development of deposit product, development of loan and non-loan products. The research has been done in a large part relying on secondary data sources like manuals, reports, bank parikrama, bulletins and circulars and other documentations. Chapter 2 explains the summary of the United Commercial Bank PLC, functions and services it offers and its current position as it found itself in a hard-to- compete situation after it had found success in every aspect of its business activities. Chapter 3 gives a broad description of the objectives. In this section we talked of the deposit products, loan products and the non-loan products and their development performances, Chapter 4 explains the sources of data and data collection procedures utilized in preparing this report, overview of methodology that was employed to conduct the study and theoretical background of the approaches. The 5th chapter of the report concludes and identifies and presents some of the issues and challenges of United Commercial Bank PLC. To address the problems and challenges and to expand the practices and positive contributions of deposit, the recommendations are given in chapter 5. To prepare this report, chapter 6 is on the general experiences. The chapter contains the experiences about what was wrong and what was good and bad with the clients and colleague. Internship Report 2025-11-09T00:00:00Z http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/17696 An Analysis of Marketing Activities of Unimass Holdings Limited Naziruzzaman, KH. Unimass Holdings Limited is a prominent real estate company in Bangladesh, operating in a rapidly expanding and competitive market. The company has made notable strides in the development of residential, commercial, and industrial properties. However, despite its growth, it faces several challenges, particularly in its marketing strategies, operational efficiency, and workforce development. This paper provides an analysis of the company’s current marketing activities and performance, identifies key issues, and offers actionable recommendations for improvement. The company primarily relies on traditional marketing methods such as print and electronic media, which limit its ability to reach a wider audience. It also lacks a comprehensive advertising strategy that incorporates various promotional tactics like seasonal offers and international media coverage. In addition, the company’s pricing strategy is perceived as too high, and its installment policies are not customer-friendly, which hinders potential buyers. The marketing department also faces issues with delayed deliveries, insufficient customer satisfaction, and a lack of skilled workers, particularly in real estate-specific areas. Through a detailed analysis, several key findings have emerged, such as the absence of an effective product development policy, an outdated approach to marketing, and a complicated approval process for marketing materials. Additionally, the company’s reliance on outdated technology and machinery further limits its ability to compete efficiently in the market. To address these challenges, several recommendations are proposed. These include developing a robust product development policy that emphasizes quality and technical innovation, revising the pricing strategy to make it more competitive, and implementing a comprehensive advertising plan across various media channels. The company should also focus on improving its distribution channels to ensure timely delivery and enhance customer satisfaction. Recruiting skilled workers with expertise in real estate and adopting advanced technologies will improve operational efficiency. Simplifying the marketing approval process will also contribute to faster execution of strategies and campaigns. In conclusion, while Unimass Holdings Limited faces several challenges, there are ample opportunities for growth by adapting to modern marketing trends, improving internal processes, and focusing on customer satisfaction. By implementing the recommended strategies, the company can enhance its market position, drive sales, and ensure long-term sustainability in a competitive real estate sector. Internship Report 2025-01-16T00:00:00Z http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/17695 Sales & Marketing Strategies for Real Estate Industry: A Study of BDDL Properties Limited Emon, Akib Shariar The real estate sector in Bangladesh is a dynamic and rapidly growing industry, playing a pivotal role in the country's economic development. To navigate this competitive landscape, real estate companies employ a diverse range of sales & marketing strategies to reach their target audience and achieve their business objectives. The report's title is Sales & Marketing Strategies for Real Estate Industry: A Study of BDDL Properties Limited. This internship report provides an in-depth analysis of the sales & marketing strategies employed by BDDL Properties Limited, a leading real estate company in Bangladesh. The study's foundation is qualitative data. The information was gathered from both primary and secondary sources. The study's main goal is to determine the sales & marketing techniques of BDDL Properties Limited. The company's sales strategies encompass direct sales, networking and referrals, online lead generation, partnerships and collaborations. Its marketing strategies include digital marketing, traditional media, public relations, targeted marketing campaigns, and customer relationship management. Despite facing challenges such as land scarcity, bureaucratic hurdles, and regulatory complexities, the Bangladeshi real estate sector presents significant opportunities due to the country's growing population, urbanization, and rising middle class. BDDL uses a mix of traditional and modern marketing tools but has not fully capitalized on emerging digital platforms or analytics-driven strategies. To further strengthen its sales and marketing strategies, BDDL Properties Limited is advised to continuously refine its digital marketing strategies, emphasize customer-centric marketing, leverage data analytics, and strengthen partnerships. The company does not fully leverage innovative industry practices, such as virtual tours, AI-driven insights, or immersive marketing, which have become standard among competitors. Additionally, adopting a data-driven approach to marketing, creating high-quality content, providing immersive customer experiences, leveraging social prof influencer marketing, maintaining continuous innovation and adaptability will further enhance the company's success in the dynamic Bangladeshi real estate market. The real estate sector’s rapid growth, combined with the evolving preferences of consumers, calls for a shift towards data-driven, customer centric and technology-enabled marketing. By implementing the recommendations outlined in this report, BDDL can strengthen its market position, improve sales efficiency and enhance customer satisfaction. This report serves as a valuable resource for stakeholders seeking insights into effective sales & marketing strategies in Bangladesh’s dynamic real estate sector. Internship Report 2025-01-01T00:00:00Z http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/17694 The Prospect of Secondary Real Estate Market in Bangladesh – A Case Study on IQI Bangladesh Khan, Syed Ullah IQI Bangladesh is part of IQI Global, a prominent international real estate agency and investment advisory firm with a presence in multiple countries, including Malaysia, Pakistan, and the Philippines. IQI Global has established itself as a leader in delivering real estate services across residential, commercial, and industrial markets. IQI Bangladesh leverages this global expertise to provide clients in Bangladesh with market insights, property management solutions, and real estate services tailored to meet the demands of the local market. IQI Bangladesh aims to address the needs of a diverse clientele, including local buyers, non- resident Bangladeshis (NRBs), and international investors. By focusing on both primary and secondary real estate markets, IQI Bangladesh caters to clients seeking both new developments and established properties, making it a versatile player in Bangladesh’s real estate landscape. The company's robust market knowledge, coupled with its commitment to innovation and transparency, positions IQI Bangladesh as a trusted advisor and service provider in the evolving Bangladeshi real estate market (IQI Global, 2023). Internship Report 2025-01-01T00:00:00Z