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Browsing DIU Faculty Publication by Author "Kobra, Mst. Khadijatul"

Browsing DIU Faculty Publication by Author "Kobra, Mst. Khadijatul"

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  • Customers' Attitude Toward SMS Advertising 
    Khalil, Md. Ibrahim; Rasel, Md. Khairul Alam; Kobra, Mst. Khadijatul; Noor, Farhana; Zayed, Nurul Mohammad (Academy of Strategic Management Journal, Scopus, 2020-01-01)
    The aim of the study is to bring out how customers react to the SMSs sent by the mobile phone operators and which factors influence their attitude toward SMS advertising activities by those operators to assist them formulate ...
  • Factors and Strategies to Drive the Choice of Women Graduates to Enter into Tourism and Hospitality Sector 
    Kobra, Mst. Khadijatul; Khalil, Md. Ibrahim; Rubi, Maksuda Akter; Kulsum, Umme; Zayed, Nurul Mohammad (Academy of Strategic Management Journal, 2019)
    Women and their hospitable nature can edify the nightlight of tourism and hospitality industry at a greater extent. The research has been conducted to find out the aspects swaying women to join or not to join tourism ...
  • Factors and Strategies to Drive the Choice of Women Graduates to Enter Into Tourism and Hospitality Sector 
    Kobra, Mst. Khadijatul; Khalil, Md. Ibrahim; Rubi, Maksuda Akter; Kulsum, Umme; Zayed, Nurul Mohammad (Academy of Strategic Management Journal, 2019)
    Women and their hospitable nature can edify the nightlight of tourism and hospitality industry at a greater extent. The research has been conducted to find out the aspects swaying women to join or not to join tourism ...
  • Well and Woes of Tourism Promotion in Bangladesh: Investment Perspective 
    Kobra, Mst. Khadijatul; Bhuiyan, Kamrul Hasan; Zayed, Nurul Mohammad (Academy of Accounting and Financial Studies Journal, 2018)
    Bangladesh has huge prospects for both foreign and local investors. However, the core objective of this research is to find out the well and woes of Tourism Investment to enhance the continuous growth of tourism sector. ...

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