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Browsing DIU Journal of Business and Entrepreneurship by Author "Iqbal, Mohammed Masum"

Browsing DIU Journal of Business and Entrepreneurship by Author "Iqbal, Mohammed Masum"

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  • Digital Marketing Activities 
    Shahriar, Mohammad Shibli; Iqbal, Mohammed Masum (©Daffodil International University, 2021-12-17)
    This study on a comparative analysis of digital marketing activities of Evaly and Daraz has highlighted strategic comparative analysis of two online supermarket stores in Bangladesh. It has evaluated external characteristics ...
  • Factors Influencing Consumer Buying Behavior: A Study on Cosmetic Products in Dhaka City 
    Showrav, Dewan Golam Yazdani; Iqbal, Mohammed Masum (Daffodil International University, 2018-06)
    Abstract: Cosmetics also known as make-up Int are care stuffs used to enhance or maintain appearance or odor of the person’s body. In twenty first century the use of cosmetic is common phenomenon throughout the world The ...
  • Identifying Strategies and Procedures of Seller Engagement of Daraz 
    Ahmad, Sheikh Muhammad Asrar; Iqbal, Mohammed Masum; Ray, Kisor; Rahman, Siddiqur (Daffodil International University, 2022-06-30)
    E-commerce, web platforms and the whole internet system has become the most responsive, demanding and fast growing sector of the world as we are living in a total digital-era. But in Bangladesh E-commerce sites are just ...
  • Opportunities and Barriers to E-Commerce Adoption for Women in Bangladesh: Findings from Covid-19 Shock 
    Mimi, Afsana; Iqbal, Mohammed Masum; Ray, Kisor; Pareek, Gagan; Islam, Mohammad Rayhanul (Daffodil International University, 22-12)
    This study investigates the Bangladeshi women’s opportunities when operating e-commerce from a COVID-19 shock viewpoint. There was a time when women's work was not given priority. Women were considered to be less educated, ...

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