Customer Satisfaction Sentiment Analysis for Online Transactions in Bangladesh by Using Machine Learning

Abstract

Online transactions have become increasingly popular in Bangladesh, with more and more people turning to the internet to shop, pay bills, and conduct other financial transactions. However, it is important to understand the level of customer satisfaction with these types of transactions in order to identify any potential issues and improve the overall user experience. This survey aimed to assess the level of customer satisfaction with online transactions in Bangladesh, focusing on factors such as the ease use of the platform, the security of the transaction, and the overall customer experience. The results of the survey, based on a sample of questionnaire respondents, suggest that the mean customer satisfaction with online transactions in Bangladesh is 6.209681373 out of 10. This result indicates that overall, customers are somewhat satisfied with their experiences with online transactions in Bangladesh, but there may be room for improvement. The findings of this survey provide valuable insights into the state of online transactions in Bangladesh and may inform efforts to improve the customer experience and promote the wider adoption of digital financial services.