Approach & Challenges of Digital Marketing in Bangladesh

Abstract

Bangladesh is one of the world's fastest-growing developing countries. Where the online marketplace is getting to be well-known in recent days. Other than the conventional market or super shops, online marketplaces snatch the eyeballs of the buyer and vendors because of maintaining a strategic distance from an overwhelming traffic jams, tremendous time consumption, and open gathering. In the Bangladesh scenario e-commerce industry getting grown up accordingly the weakness and challenges are creating a very dissatisfying situation for consumers and also for sellers. In this study, focus on those challenges which can be solved and approach to increase the digital marketing success rate. In the Bangladeshi e-commerce scenario, there are some wrong approaches and challenges between sellers and consumers most of the time. By using the survey-based methodology and analyzing the collected data from respondents, some beneficiary ideas can be implemented to develop digital marketing in Bangladesh. Because proper digital marketing is always fast & profitable for every company but wrong approaches are very challenging and a threat to every company. So, if we can find out and solve that problem in a short time, our e-commerce industry and other business will transform into top-notch positions in the Bangladeshi digital industry. This paper conducted an experimental study to find out the challenges and establish a proper approach for sellers to make their business more profitable and challenges in the online marketplace of Bangladesh.