Abstract:
The project is for the clothing brand Rongo, whose business approach is a combination of online
and offline retail. The project outlines a variety of concepts and designs that will be needed to
brand Rongo. I came up with every design and put them all together to finish this job.
This project report demonstrates how to create a brand and all of the necessary aspects. Every
brand has unique plans for growing the brand. Here, I create a clothing line called Rongo.
The procedure for this project has been well detailed. Three separate key categories have been
used to characterize this endeavor. Planning and market analysis must appear first. Finally, brand
the product in the market through various promotional activities and campaigns after finishing the
design and moving on with manufacturing. The choice of customers for ready-made branded
clothing is quickly changing as a result of the formation of status and individuality with the quality
and comfort they provide. Customers these days are very brand aware. As a result, brand image is
an important consideration when deciding which product or brand to purchase. Because of the
fierce competition in the fashion industry, marketers have come to understand that building a
positive brand image is essential to capturing a greater market share in a certain market segment.
A stronger basis for creating a more successful marketing strategy may be provided by having a
better grasp of brand image. For the creation of fashion product collections as well as for the
positioning of these items in the market, it is crucial to have a thorough grasp of people' needs,
behaviors, and purchasing processes. The primary idea (message) underlying the brand (sender)
must be understood by the consumer if a fashion product is to meet the needs of the intended
consumers (receiver). The key issues are: a) how to develop the brand images through the main
idea; b) how does the message, created in the very beginning of the marketing plan get through to
the final consumer. This paper presents some approaches on how brands of fashion products can
reinforce their fashion image and how the image of fashion products can by itself, become a utility
tool in the development and communication of the brand image.
