The Opportunities of E-Commerce in Hargeisa Somaliland

Abstract

The notion and practice of "electronic," which has become a prevalent occurrence in today's society, were birthed as a result of the Internet's quick spread. The ease with which businesses and people may buy goods and services from other countries has given rise to internet-based economic structures and information networks, which constitute the new corporate reality. But owing to a number of problems that prevent ecommerce from thriving, the majority of developing nations are still a long way from experiencing this reality. With regard to the obstacles that might prevent a country from utilizing an e-commerce system and the anticipated advantages obtained by implementing the system, this thesis seeks to explore opportunities in Hargeisa. The study will be guided by a research framework built on the technology organization environment framework and the technology acceptability model. The study's findings showed that the biggest obstacles to Hargeisa's e-commerce industry's adoption of electronic commerce include security risks, a lack of consumer trust, a lack of legal and regulatory framework, a lack of ICT infrastructure, and a lack of market competitiveness. Perceived utility and convenience of use were also noted in the study as factors in the adoption of E-commerce systems. The research makes a number of recommendations for actions that the government and the corporate sector might take to solve the numerous issues raised in the thesis. These actions consist of: the e-commerce industry needs to be supported by investments in ICT infrastructure that are focused on technological innovation competition rather than the traditional bases of retail commerce competition. This requires the establishment of a clear set of legal frameworks for the use of technology in e-commerce.