"Production and Quality Management of Carbonated Beverage in AST Beverage Ltd. (Sub-Company of Globe Pharmaceuticals Group of Companies)"

Abstract

In 2002, with a vision and a strong plan, Globe created the beverage branch. The market at that point in time was competitive, but the future for succeeding was bright. One of the first launched products was the “URO” line, introducing URO lemon to the market which then expanded into more flavors like URO cola and URO orange. These products were up on the popularity lists for their unique flavor and taste, eye-catching advertisements, and affordable price. To keep the grab on the local market, Globe started to create new beverage products to the market such as Fizz up, Tiger energy drink, and Black horse to the market. Initially, the black horse beverage was not a first-line product. But, after the company introduced the royal tiger energy drink to the local market, everyone loved this product soon making it one of the most consumed beverages among the younger demographics of customers. By following the steps of the Royal tiger, they created black horse energy drinks with a new flavor. Although the popularity of royal tiger energy drinks is not comparable or replaceable by any others yet, Black horse did well for themselves on the market creating a place in the aisles of the supermarket. As of right now, AST beverages have a variety of drinking products available all over the domestic and international markets. Some of the popular products are orange, lycheena, mangolee, mango king, and many others. While introducing the beverage sector of Globe to the market, the capacity of GSDL (GLOBE SOFT DRINKS & BEVERAGE LTD) plant was 10,000 liter per hour. But in just a few years, in 2006 they had to expand it to 25,000 liters per hour given the popularity of their beverages. To keep up with the production demand of the beverages, the Noakhali production plant was not enough, therefore they established a new branch of the beverage production factory and named it AST beverage at Narayanganj. it is said that the name originated from combining the first letters of the chairmen’s children’s names. Both of these factory plants are set and prepared with high-quality automated machinery imported from Europe for smooth and hazardless continuous production of great beverages. From the water preparations and carbon dioxide production to making the packaging and bottles from scratch, every single steps are self-made by the company. All of the production line management is done according to ISO guidelines and especially by following the ISO 9001 guideline protocol. The company manages and regulates the production of products based on international safety guidelines and suggestions made by WHO and GMP as well as HACCAP standards.

The GSDL and AST work hand in hand to produce the best quality beverages for consumers inside and outside of the country, even though AST prepare most of the domestic products, they also produce export products from time to time as well. With determination and a strong workforce, Globe Soft Drinks Ltd. started exporting their beverages and drinks like “Uro Cola, Uro Lemon, FizzUp, Lychena, Royal Tiger Energy Drinks” etc. different countries like India, Bhutan, Nepal, Maldives, Ghana, South Africa, Nigeria, Somalia, Somaliland, Kenya, Liberia, Burkina Faso, Italy, Canada, Poland, China, Sri Lanka & Myanmar, UAE, Kuwait, Qatar, Saudi Arabia, Bahrain, Oman, Singapore, Malaysia, Brunei, Mauritania from 2007 to present days.