An Analysis of the Marketing Activities of Leisure Palongki

Abstract

When theoretical information is put into practice, it becomes fully formed. Also, when theory and practice are well-integrated, education will be most effective. The purpose of internships is to bridge the gap between theoretical knowledge and practical experience. Practical experience is extremely important to us because our educational system is primarily text-based. I therefore made an effort to gain firsthand experience at the Leisure Palongki Restaurant, a company owned by Leisure Bangladesh Ltd. 1.2 BACKGROUND OF THE STUDY A large portion of the Masters of Business Administration curriculum involves internships (MBA). Knowledge and learning lead to perfection when theory and practice are combined. The internship program offers students a special perk. In this curriculum, students can gain practical business experience. Students can encounter real-world business issues throughout the program and use appropriate analytical methods to resolve them. I worked as an intern at Leisure Palongki Restaurant, a company owned by Leisure Bangladesh Ltd to achieve these goals. I started working for Leisure Palongki Restaurant, a company owned by Leisure Bangladesh Ltd as an intern trainee. A case study on Leisure Palongki Restaurant, a business owned by Leisure Bangladesh Ltd., has helped me learn more about the marketing mix (product, pricing, promotion, and place, people, process, and physical environment) of the food industry in Bangladesh.