Abstract:
Customer’s relation management (CRM) is a business strategy to select and manage the most
valuable customer relationships. It defines the customer-centric business process and provides
the best customer value. CRM is a system that includes the strategies, software, and web-based
capabilities that help an organization maximize profit and manage customer relationships. In 21
centuries, most of the company is focused on customer centric business and also in chemical
industries are involved using CRM processes. In the Bangladesh market we see some of the
chemical’s industries. They are menially manufacturing all kinds of yarn. Bangladesh has more
than 4000 chemical company and Denim companies. Yarn is a main raw material for them and
they have lots of opportunities to collect yarn from local or international markets. For that local
company developed CRM process and trying to create develop customer’s relationship and
maximize profit for that now a day’s chemicals market is very complicated.
