Customer Relationship & Retention of INEOS Sytrolution Ltd

Abstract

Customer’s relation management (CRM) is a business strategy to select and manage the most valuable customer relationships. It defines the customer-centric business process and provides the best customer value. CRM is a system that includes the strategies, software, and web-based capabilities that help an organization maximize profit and manage customer relationships. In 21 centuries, most of the company is focused on customer centric business and also in chemical industries are involved using CRM processes. In the Bangladesh market we see some of the chemical’s industries. They are menially manufacturing all kinds of yarn. Bangladesh has more than 4000 chemical company and Denim companies. Yarn is a main raw material for them and they have lots of opportunities to collect yarn from local or international markets. For that local company developed CRM process and trying to create develop customer’s relationship and maximize profit for that now a day’s chemicals market is very complicated.