An Evaluation of the Customers Relationship of Buy Now

Abstract

The identity of theoretical and practical knowledge is not the same. The full potential of theoretical knowledge can only be reached when it is practically applied. The internship's purpose is to bridge the gap between theory and practice by allowing individuals to apply their theoretical knowledge in a practical setting. In 2021, Buy Now was launched as a Bangladeshi online platform designed specifically for businesses to streamline and automate online business processes and enhance the online customer buying experience. All the necessary benefits for merchants to conduct their online business seamlessly, taking into account their busy schedules and the challenges they face, are offered by our platform. Meanwhile, purchases can be safely received by customers within the specified timeframe. With Buy Now, various payment options, including cash on delivery, online banking, and mobile banking, can be provided by sellers to their buyers, ensuring a hassle-free experience. Overall, Buy Now is an all-in-one solution that provides merchants with the tools they need to run their online businesses while ensuring that buyers feel confident and secure. 1.2 Background of the Study: A Four-month internship at an institute is essential for all BBA students to gain practical knowledge. Upon completion of the internship, the submission of an internship report reflecting the experience and knowledge gained during their time at the institute is required of the students. The internship report topic is assigned by the guide teacher, and for my internship, the customer relationship management at Buy Now was evaluated by me. During my four-month internship, practical experience was gained by me at Buy Now.