Marketing Strategy of Damex Digital Ltd

Abstract

1.1 Origin of the Study According to the BBA program requirements, students are required to complete an internship at the end of the BBA program. The main purpose of this internship program is to ensure that students gain insight into work experience relevant to their major. From October 1, 2022 to December 31, 2022, I completed a three-month internship at “Damex Digital Ltd” a digital marketing agency. It is one of the digital marketing agencies in Bangladesh. During the internship, Shakhawat Ullah Badhon, Founder & Project Manager at Damex Digital Ltd, was my supervisor. This Damex Digital Ltd Marketing Strategy Report has been produced to meet the requirements of the BBA program. While writing this report, I gained hands-on experience with the operational processes of a digital marketing agency. My internship at Damex Digital was an exceptional experience. 1.2 Objectives of the Study The main purpose of this report is to analyze the marketing strategy of Damex Digital Ltd. However, the purpose of this study is somewhat broader. The purpose of the research can be summarized as follows: Specific Purposes: • To analyze the website design strategy of Damex Digital. • To analyze the social media marketing strategy of Damex Digital. • To identify weaknesses in Damex Digital’s marketing strategy. • To make some suggestions based on the results. The marketing and website design strategies of Damex Digital are the main topics of this report. It was produced using primary information collected from blogs, websites, and other external sources run by Damex Digital. Also, it helps anyone interested in Damex Digital to quickly learn as much for future research needs.