An Analysis of the Marketing Activities of Mitali Fashion Ltd

Abstract

Mitali Fashion Ltd. is a leading manufacturer of clothing in Bangladesh. Outstanding quality, outstanding management, and a committed team of professionals set Mitali Fashion apart from the competition. With aspirations to expand into woven and denim products in the future, Mitali Fashion, which was founded in 2000, specializes in knit and fleece products. Since more than 20 years ago, Bangladesh has been consistently ranked among the top ten exporters in the world in the growing garment industry. Many of the leading clothing brands in Europe have friendly commercial partnerships with Mitali Fashion. ALDI, Walmart, Lidl, Dresscue, Kappa, and Mango consistently rank Mitali as one of their top vendors. One of the few manufacturers in Bangladesh that offers knitting, dyeing, finishing, printing, embroidery, and packaging services is Mitali Fashion.