Training and Development Process of AD TRADE

Abstract

Ad Trade is an organization which deals with advertising, promotion, marketing and conducting survey reports of other company's products or services. It basically creates or design newspaper commercial, billboard commercial, and TV commercial. It also conducts marketing survey of various company products or services and submits an analyzed report. They have two offices in Dhaka, one in Paltan and the other one in Gulshan. The owner of the company is a very strict disciplinarian and has a very good reputation in media industry and also a renowned business person. He also has import and export business and electronics chain showroom (Victor Electronics). He is also the treasurer of Bangladesh electronics merchant association and secretary of Bangladesh chamber of commerce and industry. This internship report is the product of extensive research conducted on the Training and Development Process of Ad Trade Company. During an internship of three months, the activity of the human resources of Ad Trade Company paltan Branch was closely monitored. I got introduced to many new people, my supervisor, Ad Trade workers and the owner. I also got a chance to visit many multinational, big local companies and various advertising company. Moreover, those observations were critically analyzed based on the objectives that Ad Trade Company human resource department set for itself, and the methods of Training and development processes adopted by them. Certain minor discrepancies were identified between the activity of Ad Trade Company human resources and its department’s objectives which have been addressed before prescribing recommendations to remove them. I am enjoying working with the company and the three months of the work has bought a self confidence in me and I have started enjoying the responsibilities given to me.