Abstract:
The magnificence of early entrepreneurship education is plummeting
and attracting the attention of academia recently. It tries to infuse the idea of
entrepreneurship that may enhance or assist youth in finding early employment.
In this study, the researchers try to investigate the need for Early Entrepreneurial
Education (EEE) in Bangladesh and search whether there are any available
ventures that are educating or training our youth to get early employment. The
primary objective of this study is to investigate the importance of creating a
mindset of entrepreneurship from an early stage of life among Bangladeshi teens
and tweens. Then they explore the academic pedagogy that is infused among the
target cohort who are 10-16 years of age in Bangladesh. This research
investigated these objectives by taking Innokids (an educational start-up that
focuses on needed skills: life, soft, tech, and business skills and helps kids to be
self-employed and be a kidspreneur) as a case study that is operating in
Bangladesh to the same cohort. This research followed a Qualitative research
approach and collected data from secondary sources where the data were
analysed by Qualitative Content Analysis (QCA) and Ethnographic Analysis
(EA). The findings were based on case analysis and were found that Innokids is
creating behavioural intention among kids to be future entrepreneurs and the
academic pedagogies and contents are realistically aligned with the change of
their intention. Regarding limitations, this research had to use researchers’ own
judgment and observation and had to rely mostly on secondary social media data.
This research concludes with academic and industry contributions that further
research should be done to see the impact (impact study) and suggests that
Innokids may be adopted by stakeholders to create an impact to the community.
Keywords: Early Entrepreneurship Education (EEE), Entrepreneurial Education
(EE), Entrepreneurial skills, Kidspreneurship, Start-up.
