Abstract:
Puerto Princesa City is one of the most popular tourist sites in the
nation. The City encompasses the east coast, which faces the Sulu Sea, and the
west coast, which faces the West Philippines Sea and is located in the province of
Palawan's center. It occupies a vast tract of land characterized by a high forest
cover set in a chain of mountain ranges home to diverse flora and fauna. Its
imposing mountains and lush rainforests ensure adequate coordination from the
Department of Trade in the industry in helping the hospitality industry watershed,
where water overflows into life-giving rivers, waterfalls, and streams. The study
generally aimed to ascertain the Pandemic's effects on the chosen hotel sector in
Puerto Princesa City, Palawan, and to develop a basis for developing recovery
strategies. It was conducted in twenty hotels on the initiatives and interventions of
the government during this covid-19 Pandemic. Henceforth, on the perceived
recovery strategies by the hotel owners/managers, the hotel suggested adopting
digital solutions, pricing tactics, and safety protocols that fit in this new normal.
Keywords: Hospitality industry, Pandemic, New normal, Covid19, Recovery strategies
