The Effects of the Pandemic on the Selected Hotel Industry in Puerto Princesa City, Palawan

Abstract

Puerto Princesa City is one of the most popular tourist sites in the nation. The City encompasses the east coast, which faces the Sulu Sea, and the west coast, which faces the West Philippines Sea and is located in the province of Palawan's center. It occupies a vast tract of land characterized by a high forest cover set in a chain of mountain ranges home to diverse flora and fauna. Its imposing mountains and lush rainforests ensure adequate coordination from the Department of Trade in the industry in helping the hospitality industry watershed, where water overflows into life-giving rivers, waterfalls, and streams. The study generally aimed to ascertain the Pandemic's effects on the chosen hotel sector in Puerto Princesa City, Palawan, and to develop a basis for developing recovery strategies. It was conducted in twenty hotels on the initiatives and interventions of the government during this covid-19 Pandemic. Henceforth, on the perceived recovery strategies by the hotel owners/managers, the hotel suggested adopting digital solutions, pricing tactics, and safety protocols that fit in this new normal. Keywords: Hospitality industry, Pandemic, New normal, Covid19, Recovery strategies