Abstract:
This study analyses the importance of the entrepreneurial intention of university students
to promote social change by green entrepreneurship in regard to the three most vibrant components of
AMO (Ability, Motivation, and Opportunity) theory, developed by the partial least square structural
equation model (PLS-SEM). The entrepreneurial intention among students is identified via a deduc-
tive approach and this approach is developed using a PLS-SEM. The literature exploited and the
methodology used comprise a full exploratory analysis technique to collect empirical data to find the
predictor variables that influence the promotion of social changes connected to the mediating variable
of green entrepreneurship. The survey data were collected from a total of 302 respondents through
survey questionnaires from the students. The data were examined statistically to demonstrate the
hypotheses predicted from the literature review. The outcomes of the hypothesis association showed
that AMO theory influences the predictor variables of skills, incentives, and entrepreneurship educa-
tion, and that these skills are statistically significant and accepted towards green entrepreneurship.
However, the importance of a green entrepreneurship strategy is influenced by the entrepreneurial
intention that encourages the promotion of social change. Therefore, the present study helps re-
searchers to find the structural relationship between different wings connecting AMO theory with the
entrepreneurial intention that incurs and develops sustainable business performance to create jobs,
instead of searching for jobs. Secondly, this study also indicates a mixed approach where participants
can openly discuss their opinion and understanding. Ultimately, this study encourages the use of
the covariance-based structural equation model (CB-SEM) by confirming its theory, and testing the
confirmatory factor analysis in particular.
