"Driving Brand Awareness and Engagement

Abstract

I completed my four years of study at Daffodil International University (DIU) to obtain my bachelor's degree in English. Now I've completed the rest of the practical part from the Drone House BD, a Sub Brand of Ashora Group. This practical part will be assessed by my respected academic supervisor. So according to my practical experience, I created this report and submitted it to my supervisor. This internship report gives an extensive overview of the time that I working as a social media executive at Drone House BD. The report defines tasks performed, abilities acquired, successes attained, and contributions made during the internship. It tries to show the importance and effect of social media marketing in boosting brand awareness, promoting engagement, and generating profit. The objective of this report is to provide a thorough analysis of the internship, highlighting the information that was received and how it was applied in practical to the field of social media marketing. It shows the progress of the professional career and the contributions made during the internship. The study begins with a backgrounder on the business, outlining Ashora Group as a well-known company and highlight Drone House BD as a sub-brand that focuses in drones for both commercial and recreational usage. After that, it will go with the duties and goals of the position of a social media executive while emphasising the main areas of concentration for the internship. The report will also highlight Drone House BD's social media presence, successes and achievements, such as the rise in followers, higher engagement levels, effective campaign execution, and raised awareness of the brand. Additionally, it will discuss how important skills like content creation, social media management, analytics, and creativity are growing. 1.2 The objectives of the internship This internship report's major aim is to present the experiences that occurred during the internship. The objective of this report is to summarize the duties, completed tasks, skills, and achievements. The report aims to give a thorough and useful overview of the experience and serving as a useful instrument for sharing knowledge, evaluation, and professional evaluation. 1. To describe and record the experience It serves as an overview of the completed tasks and achievements earned during the internship. 2. To provides opportunity for evaluation of one's own progress and reflection on the internship experience It offers a chance to evaluate the abilities, information, and lessons acquired during the internship. 3. To highlight the attempts and successes in boosting the brand's online visibility, promoting participation, and advertising services and products through social media platforms. 4. It serves as an instrument for sharing information from the internship experience to others who may find the new perspectives beneficial. It offers helpful details and practical examples of successful social media marketing techniques that may be used in related situations. 5. Depending on the institution or programme, the internship report could count as a course requirement and meet the criteria for evaluation and rating the internship experience. 6. To utilize the academic knowledge gained from studying English, the internship involved applying effective communication skills and language proficiency in social media marketing. The understanding of English grammar, syntax, and vocabulary contributed to the creation of high-quality content that resonated with the target audience.