Abstract:
I completed my Bachelor of Arts in English from Daffodil International University (DIU). I
completed a four-year course. Now for the remaining parts of the practical portion, which I have
completed as a sales executive at the “Big Boss International” retail store. This practical
component will be assessed by my regarded academic advisor. Therefore, based on my practical
experience, I have completed this report and submitted it to my supervisor. The report is titled
"Navigating Communication Challenges in Retail: Insights from an Internship
Experience." As part of my project paper, I had the chance to conduct additional analysis at Big
Boss International. My supervisor at work was Mr. Shahnoor Islam (Managing Director). The
focus of my assignment was on communication and the numerous company-related issues
associated with the organization. My university supervisor, Ms. Mahinur Akther, a lecturer at
Daffodil International University (DIU), authorized the topic. My apprenticeship began in
February 2023 and concluded in April 2023. In this era of intense competition where no room for
error exists, production efficiency plays a crucial role. Survival and expansion require dedication
to obtaining an advantage and efficiency in all areas. In every industry, it is the individuals who
make all the difference. Sales executives perform a crucial function in the retail setting. After
working with Big Boss International, I would like to share my insights. As a sales executive, I
approached my assignment from a broader perspective. I also managed to change and implement
international compliance standards across all parameters.
