Abstract:
This internship report provides an overview of my experience and insights gained during my
internship in the field of social media marketing at Sattar Metal Industries. The project also has
the analysis of what impacts can be made on the overall performance of the companies in the
marketplace. Along with this, the report contains how a business can push itself towards the
achieve success and set aims and objectives in the competitive marketplace.
The chosen methodology includes the implementation of an interpretivism research philosophy,
deductive research approach and exploratory research design that will collect help in the
achievement of the aims and objectives of the study. The findings of the study relate to stating
about the importance of lead management for the companies helpful in enhancing customer
engagement and the number of customers for the company through lead management for meeting
the needs and requirements of the study.
