Abstract:
This project paper aimed to provide students with practical knowledge and experience in Social Media Management in the corporate world. The intern represented the practical work scenario as an Assistant Marketing Developer at Texort Pvt. Ltd, Khilgaon, Bangladesh. The internship was part of the course "Project Paper with Internship," and the intern was chosen after an interview by an officer at Texort Pvt. Ltd. The intern worked in the Marketing Development Department and made an honest effort to execute the internship well. Upon completion, the intern considered the experience to be outstanding and a fundamental way to improve her abilities. The project paper focused on identifying the challenges, prospects, issues, outcomes, and limitations of marketing in social media at Texort Pvt. Ltd. The study also discussed the strengths, weaknesses, opportunities, and threats observed by the intern. The report included suggestions to overcome obstacles that affected marketing and improve the fault and follies of their department. The intern also suggested digitalizing the sector for better marketing purposes and its growth. The project paper provides valuable insights for students, academicians and corporate professionals interested in understanding the challenges and opportunities associated with marketing in the social media sector. The report's recommendations can help companies in the industry to improve their marketing strategies, generate new ideas and overcome obstacles. Overall, this project paper with internship experience has proven to be an effective way to bridge the gap between the academic world and the corporate world, allowing students to gain practical knowledge and experience to excel in their careers in future.
