Abstract:
This project paper aimed to provide students with practical knowledge and experience of the corporate world. The intern represented the practical work scenario as an assistant marketing developer at Sabbir Chemical Works, Naraynganj, Bangladesh. The internship was part of the course "Project Paper with Internship," and the intern was chosen after an interrogation by the officers at Sabbir Chemical Works. The intern worked in the Marketing Development department and made an honest effort to execute the internship well. Upon completion, the intern considered the experience to be outstanding and a fundamental way to improve his abilities. The project paper focused on identifying the challenges, prospects, issues, outcomes, and limitations of marketing at Sabbir Chemical Works. The study also discussed the strengths, weaknesses, opportunities, and threats observed by the intern. The report included suggestions to overcome obstacles that affected marketing and improve the department. The intern also suggested digitalizing the industry for better marketing purposes. The project paper provides valuable insights for students, academicians, and corporate professionals interested in understanding the challenges and opportunities associated with marketing in the chemical industry. The report's recommendations can help companies in the industry to improve their marketing strategies and overcome obstacles. Overall, this project paper with internship experience has proven to be an effective way to bridge the gap between the academic world and the corporate world, allowing students to gain practical knowledge and experience to excel in their future careers.
