Use of Impoliteness Strategies in Social Media Memes

Abstract

The study aims to deal with the rate and effectiveness of “impoliteness strategies” in Facebook memes. The popularity of Facebook Memes are increasing day by day and becoming one of the major features of this platform. In this paper, the five politeness strategies of Culpeper is going to be analyzed among Bangladeshi Facebook memes. To reach the research goal, both qualitative and quantitative method has been followed. A survey questionnaire was designed and distributed among 200 Bangladeshi Facebook users for analyzing the qualitative data. And 100 anonymous memes and screenshots were collected from Facebook wall posted by random Bangladeshi users. The result of the research shows that Culpeper’s all of the impoliteness strategies are present in Bangladeshi Facebook memes except with-hold politeness. The research is the first attempt to work with Impoliteness strategies on Facebook memes. Thus, the result and findings are going to make a unique remark in this area of pragmatics.