Study on the Merchandising Procedure of H&M

Abstract

H&M, one of the world's leading fashion retailers. This thesis aims to provide an in-depth analysis of the merchandising procedure engaged by H&M, a globally renowned fashion retailer. Merchandising plays a crucial role in the success of retail businesses, determining their ability to meet consumer demands while maximizing profitability. The study investigates the key elements and strategies involved in H&M's merchandising process. By examining H&M's merchandising strategies, this study aims to provide valuable insights into the company's practices. We try to collect the all the documents of H&M Buyer to complete an order. The research methodology involves a combination of qualitative and quantitative approaches, incorporating interviews with key personnel, analysis of secondary data, and case studies. The findings will contribute to a deeper understanding of the dynamic retail industry and provide recommendations for enhancing the merchandising procedures of H&M.