Analysis of Marketing Activities of Janata Bank Limited

Abstract

In the overall growth of the economy, banks and financial institutions play a significant role in financial intermediation and they have a huge contribution to the economy. The primary purposes of banks and financial institutions are to earn profit by lending money and giving services of the customers. These institutions also take deposits from the customers and give them interest. Banks provided money for businesses to provide purchases inventory, and when the inventories or goods were sold this money was paid back with interest. Banking services have been expanded to include services for individuals, and they accumulate risks in these much smaller businesses. There are different types of banks in Bangladesh. Different banks are established for different purposes and activities. All of these banks in Bangladesh are maintained by the government bank or banker of all banks or the guardians of all banks is named Bangladesh Bank. This is the central bank. There are many public and private banks. Janata bank is one of them as a public bank. Today, among other banks, Janata Bank Limited plays an important role in providing outstanding banking services to accelerate the social and economic development of the country. Janata Bank Limited is one of the best public banks in Bangladesh in terms of profits, efficiency, asset quality, good management high level of liquidity, and capital adequacy. The use of the latest technology in both equipment and banking makes the service efficient. Also, the marketing activities also play a significant role in proper efficiency and hold the market and prosperity. As per the instruction of my honorable supervisor, in this paper, the marketing activities of Janata bank limited is being discussed, and tried to find out the limitation and weaknesses in this purpose marketing activities. And a recommendation is also made for adopting and using effective marketing activities that will help the Janata bank limited perform better.