Intention To Purchase

Abstract

Playing games online has been an especially common pastime worldwide during the previous ten years. Worldwide demand for online games continues to be developing. Now in Bangladesh, the number of gamers is increasing day by day. And also the revenue of the game industry in Bangladesh is expanding day by day. So this topic is based on Bangladeshi users. And this game segment in Bangladesh became popular. Consequently, the goal of the analysis is to examine the variables influencing online game purchasing intentions. Quantitative methods were used in this research. 234 gamers from different cities in Bangladesh provided information through the use of an online survey. The outcome demonstrates that the most crucial variables affecting an individual's decision to buy an online game are the information quality, social influence and system quality. Additionally, customer satisfaction has a positive effect on online purchase intention, EWOM has a positive influence on online purchase intention and Perceived Trust has a positive effect on online purchase intention. The results of the study might help Bangladeshi consumers comprehend their choices when playing online games. Keywords: Information Quality, System Quality, Customer Satisfaction, EWOM(Electronic Word Of Mouth), Social Influence, Perceived Trust, Online Purchase Intention.