An Analysis of the Marketing Activities of ACI Limited

Abstract

An Analysis of the Marketing Activities of Advanced Chemical Industries (ACI) Limited has been designed to have a practical experience while passing through the theoretical understanding. The report is the result of three months internship program in Advanced Chemical Industries (ACI) Limited. This company serves different services to the customer in different sectors. The objective of this analysis is to identify the marketing strategies of this company based on the service marketing mix. This analysis has been done to identify the problems related to the marketing strategies of Advanced Chemical Industries (ACI) Limited. The methodology used to collect data to complete this report is primary and secondary data. Mostly, primary data has been used as there is insufficient information on the internet. Advanced Chemical Industries (ACI) Limited is one of the leading conglomerates in Bangladesh, with a multinational heritage. The purpose of credit section is giving an opportunity to multilevel business and government personnel whereby that particular business can survive with fulfilling the company’s strategic objectives. An effective credit management policy leads the company in the way where they can prove themselves as superior with this aggressive mechanism that is justified by their operational procedure and result. The credit policy helps to boost a company’s sales position along with cash sales so that ultimate superiority can be achieved. Here, the credit procedure of ACI limited is focused where way of providing credit is discussed where terms and condition and legal approach of credit management are evaluated. Also, procedure of credit grant and facility are highlighted where rules and regulation about maintenance of credit and payment procedure are justified. The proper segmentation of market and level of credit according to the customer are also developed. Besides credit procedure a relation between customer and employee relation is established, where it is shown that satisfaction level of employee has a huge impact on the satisfaction level of customer. As employee gives his best only if he stays satisfied and it results with the customer satisfaction. Business depends on mainly in customer and employe relation. If it goes with a positive attitude, the business sure will go to a desired position. Advanced Chemical Industries (ACI) Limited still does not have any official highly decorated website or platform. They should implant decorated platforms to provide services and supports. Websites and live customer consultation will get more benefits. Proper R&D team can discover some unique ideas to accelerate the revenue.