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Impact of Photojournalism on Readers' Exposure and Retention

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dc.contributor.author Shill, Prashanta Kumar
dc.contributor.author Dey, Barsha
dc.date.accessioned 2023-10-02T06:04:28Z
dc.date.available 2023-10-02T06:04:28Z
dc.date.issued 22-07
dc.identifier.uri http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/11147
dc.description.abstract Since our world is so connected these days, growth of digital devices, news, and media organizations will pay a high premium for the greatest and most interesting photographs available. As events unfold, it's easy to feel cynicism and skepticism. Word travels fast, and many search for the most trustworthy and reliable sources of information. Photojournalists are present, alongside more traditional journalists, to create a story that speaks for itself. Using the qualitative research method, this study primarily focuses on the social cognition theory to demonstrate the effect of photojournalism on readers' exposure and retention. The purpose of this research is to show that visual aids like photographs can significantly improve memory retention. The visual aid greatly increases the chances of remembering what was read. Images that aren't directly associated with the text tend to be forgotten quickly. In this study, social cognition theory is applied to the people of Chattogram to determine the optimal conditions for maximizing reader engagement and knowl- edge retention focusing on the cognitive level of the audiences. This research also demonstrates the wide variety of quick-read news stories available in visual formats. Pictures in the news need to be just the right size to keep the attention of the readers. 150 people from the general public aged between 18-30 were chosen for this study and three renowned newspapers from both online and offline modes (Daily Ittefaq, The Daily Star, and Bdnews24.com) were selected for gathering data. Research results lend considerable credence to social cognition arguments. Keywords: Social cognition theory, Photojournalism, Readers' exposure and retention, Impact of the picture en_US
dc.language.iso en_US en_US
dc.publisher Daffodil International University en_US
dc.subject Photojournalism en_US
dc.subject Camera journalism en_US
dc.subject Editorial photography en_US
dc.title Impact of Photojournalism on Readers' Exposure and Retention en_US
dc.title.alternative A Study on Cognitive Level of Bangladeshi Audience en_US
dc.type Article en_US

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