Abstract:
Customer happiness is a significant driver of corporate success, and HRM practices have been
highlighted as influential variables in obtaining high levels of customer satisfaction. Using a
quantitative research approach, this study intends to investigate the relationship between HRM
practices and customer satisfaction. Survey was used to acquire data from a sample of
respondents who are attached to GrapView IT Firm. The SPSS software was conducted to
analyze descriptive statistics, correlation, and regression analysis. The findings show a
significant and positive association between HRM practices and customer satisfaction. The
findings emphasize the significance of good human resource management techniques in
generating pleasant employee experiences, boosting service quality, and ultimately increasing
customer satisfaction. Indeed, the study offers valuable insights for firms seeking to proactively
connect their HRM practices with customer-centric goals, develop a happy work environment,
and regularly monitor and assess the impact of HRM initiatives. Eventually, by applying these
guidelines, organizations can improve customer happiness, create customer loyalty, and gain a
competitive advantage in the competitive market.
