Enhancing Customer Satisfaction through HRM Practices of GrapView IT Firm

Abstract

Customer happiness is a significant driver of corporate success, and HRM practices have been highlighted as influential variables in obtaining high levels of customer satisfaction. Using a quantitative research approach, this study intends to investigate the relationship between HRM practices and customer satisfaction. Survey was used to acquire data from a sample of respondents who are attached to GrapView IT Firm. The SPSS software was conducted to analyze descriptive statistics, correlation, and regression analysis. The findings show a significant and positive association between HRM practices and customer satisfaction. The findings emphasize the significance of good human resource management techniques in generating pleasant employee experiences, boosting service quality, and ultimately increasing customer satisfaction. Indeed, the study offers valuable insights for firms seeking to proactively connect their HRM practices with customer-centric goals, develop a happy work environment, and regularly monitor and assess the impact of HRM initiatives. Eventually, by applying these guidelines, organizations can improve customer happiness, create customer loyalty, and gain a competitive advantage in the competitive market.