Abstract:
Social commerce is a form of e-commerce that leverages social interaction and user engagement
to facilitate the buying and selling of products or services through online platforms. It
encompasses a variety of social commerce platforms and was initially coined by Yahoo in 2005.
Social commerce integrates user ratings, referrals, online communities, and social advertising to
enhance the online shopping experience for consumers. Fanfare Bangladesh Ltd is also a
platform of ecommerce or social commerce in Bangladesh that are providing various online
facilities to the people.
This report focuses on the analysis of the marketing mix strategy employed by Fanfare
Bangladesh Ltd., a leading consumer electronics company operating in Bangladesh. The report
aims to provide a comprehensive understanding of how Fanfare Bangladesh Ltd. utilizes the
marketing mix elements of product, price, promotion, and place to effectively position and
promote its offerings in the market. The marketing mix is a strategic framework that
encompasses the key decisions and actions taken by organizations to market their products or services successfully. It involves carefully considering and aligning various elements to create a
compelling value proposition for customers and achieve business objectives. The four Ps of the
marketing mix - product, price, promotion, and place - play crucial roles in shaping a company's
marketing strategy and overall success. This internship report seeks to evaluate each component
of the marketing mix strategy implemented by Fanfare Bangladesh Ltd. in detail. By examining
the company's product strategy, pricing approach, promotional activities, and distribution
channels, this report aims to provide valuable insights into how Fanfare Bangladesh Ltd.
effectively reaches its target market, establishes a competitive edge, and drives customer
engagement.
