Sales and Marketing Approaches to Retain Guests in Hospitality Industry

Abstract

For my internship program, I got the opportunity to work at one of the best performing Hotels in Bangladesh. I was placed in the sales and marketing department of the Dhaka Regency Hotel and Resort. There I got experience about how things work in real life and how the marketing and promoting activities especially event organizing and promoting the event. The current study especially aims are to get familiar with the Premier Club Service and orientation of application of the theoretical learning acquired from conceptual concentration in the undergraduate program. The major objective of this study are to determine how they convince guest for taking membership and make them frequent guest during the year. In terms of The Dhaka Regency Hotel and Resort Sales and Marketing department operation it has taken the hotel to another level by maintaining public relation and promotion efficiently. They maintain fixed manual of promotional activities suggested from the authority. The main focus of premier club is to create close relationship with guest, give them personalized service; increase business and revenue and get the best business in the town. The main strategy of getting market is to go for door to door marketing with corporates, social media marketing and tele marketing. They also focus on a loyalty program that makes The Dhaka Regency Hotel and Resort more closely connected with their clients. It was a tremendous opportunity to complete my internship in such a renowned, luxurious five-star hotel which helped me to enrich my theoretical and practical knowledge which will help me in the future to build a smooth career.