An Evaluation of the Digital Marketing Activities of Color Clipping Ltd

Abstract

The primary purpose for selecting this topic for the entire study is to learn and share about the digital marketing activities and challenges of an ITES (Information Technology Enabled Services) provider in the global market. An effective marketing strategy is essential for every business or organization. Due to working at color clipping, my internship report evaluates the company's overall digital marketing activities. Color Clipping Ltd. is a graphics design-based ITES provider that started its journey in 2010 in Bangladesh. Generally, the company offers all photo editing services, including clipping paths, ghost mannequins, photo retouching, e-commerce photo editing, etc., worldwide. They started their business in Bangladesh with a partner office in London, UK. Color Clipping Ltd. provides services to more than 70 countries with more than 4,000 clients (Website, Color Clipping Ltd., 2023). In this study, it has been analyzed to get a clear understanding of the company's market segmentation, target market, and positioning strategy, as well as the challenges in digital marketing and how they implemented the 4 Ps of the marketing mix in the ITES industry all around the world. Based on the findings, some recommendations are provided that make logical sense to put into action to strengthen Color Clipping's existing market position through digital marketing implementations in the global market.