An Investigation into the Factors Affecting Tourist Satisfaction

Abstract

An Investigation into the Factors Affecting Tourist Satisfaction: A Study of Cox's Bazar, Bangladesh. This study examines key factors influencing tourist satisfaction in Cox's Bazar, aiming to provide actionable insights for enhancing the tourist experience. Assess the link between Perceived Value and Tourist Satisfaction. Examine the role of Employee Service Quality in Tourist Satisfaction. Understand the influence of Transportation. Investigate the effect of Beauties and Cleanness. Using stratified random sampling, 110 tourists from diverse backgrounds were surveyed. The quantitative research design employed structured questionnaires to gather primary data, ensuring an objective evaluation of the relationships at play. With tourism being a linchpin for many economies, understanding the ingredients of tourist satisfaction becomes paramount. This research, centered around the illustrious Cox's Bazar in Bangladesh, strives to decode this puzzle. Through a meticulous blend of structured sampling and quantitative analyses, the study aims to inform, enrich, and guide future endeavors in the realm of tourism management. This research employs quantitative methods, including questionnaires to collect data from both domestic tourists. The study focuses on various aspects such as the Perceived Value, Employee, Service Quality, Transportation, Beauties and Cleanness and overall tourist satisfactions. This study is expected to provide valuable insights for destination management organizations, policymakers, and other stakeholders involved in the tourism sector of Cox's Bazar. By understanding the factors that contribute to tourist satisfaction, it will be possible to implement strategies and interventions to enhance the overall tourist experience, leading to increased tourist satisfaction, repeat visits, and positive word-of-mouth referrals.