Abstract:
In the United States of America, there exists a significant level of competition in the business
landscape. Many small enterprises endeavor to expand their operations through the assistance
of digital marketing services. Consequently, a substantial portion of the American populace is
gravitating towards digital marketing to enhance the growth of their businesses. Owing to the
widespread awareness, particularly among the educated demographic, consumers have become
highly discerning regarding quality and service. Consequently, they prioritize purchasing
products from establishments that offer superior product quality, exemplary customer service,
and a seamless shopping experience. The evolution of digital marketing since the 1990s and
2000s has profoundly transformed how brands and businesses leverage technology for their
marketing endeavors. With the increasing integration of digital platforms into marketing
strategies and people's shift towards digital devices over physical shopping, digital marketing
campaigns have gained significant prevalence and efficiency (Zhang, Chen, 2010.).
In 2019, Orama Digital Design, based in Woodwind, New Jersey, initiated its operations. It
was officially launched in 2020, coinciding with the onset of the pandemic. The primary aim
of Orama Digital Design is to assist small restaurant businesses in their growth efforts through
services such as online ordering, menu design, web design, SEO marketing, and various other
digital solutions.
Meanwhile, the marketing landscape in the United States of America has established itself as
highly competitive and unforgiving for newcomers. However, it also presents substantial
opportunities for profitability when navigated effectively. Companies like "Orama Digital
Design" have successfully expanded their businesses across the country, sharing market
dominance in some regions with established digital marketing giants like Interactive Design
Agency, Hydra & Scrum Launch (Riesz, 2021).
The primary objective of this study is to discern the factors influencing customers' intention to
discontinue their engagement with Orama Digital Design.
