Factors Influencing Customer Intention to Leave

Abstract

In the United States of America, there exists a significant level of competition in the business landscape. Many small enterprises endeavor to expand their operations through the assistance of digital marketing services. Consequently, a substantial portion of the American populace is gravitating towards digital marketing to enhance the growth of their businesses. Owing to the widespread awareness, particularly among the educated demographic, consumers have become highly discerning regarding quality and service. Consequently, they prioritize purchasing products from establishments that offer superior product quality, exemplary customer service, and a seamless shopping experience. The evolution of digital marketing since the 1990s and 2000s has profoundly transformed how brands and businesses leverage technology for their marketing endeavors. With the increasing integration of digital platforms into marketing strategies and people's shift towards digital devices over physical shopping, digital marketing campaigns have gained significant prevalence and efficiency (Zhang, Chen, 2010.). In 2019, Orama Digital Design, based in Woodwind, New Jersey, initiated its operations. It was officially launched in 2020, coinciding with the onset of the pandemic. The primary aim of Orama Digital Design is to assist small restaurant businesses in their growth efforts through services such as online ordering, menu design, web design, SEO marketing, and various other digital solutions. Meanwhile, the marketing landscape in the United States of America has established itself as highly competitive and unforgiving for newcomers. However, it also presents substantial opportunities for profitability when navigated effectively. Companies like "Orama Digital Design" have successfully expanded their businesses across the country, sharing market dominance in some regions with established digital marketing giants like Interactive Design Agency, Hydra & Scrum Launch (Riesz, 2021). The primary objective of this study is to discern the factors influencing customers' intention to discontinue their engagement with Orama Digital Design.